Burger King Relentlessly Drags IHOb On Social Media Over Name Change.
Burger King is the latest fast food chain to rip into IHOP’s much-publicized name change to IHOb.
The popular dining establishment is shifting their culinary focus away from breakfast food, re branding themselves as a restaurant who also specializes in meals suitable for both lunch and dinner.
Taking to social media, Burger King changed their Twitter handle to read “Pancake King,” an obvious jab at their newfound competitor.
The company also shared their altered logo on Facebook, infiltrating algorithmic feeds with their acerbic faux-re brand.